Professional and business account users need to analyze the effectiveness of social media promotion. For this, they should know about the key metrics. Also, to analyze anything there must be a deep understanding of each indicator and its context. Impression is one of the most important standard metrics that should not be ignored.
In this world of Instagram Marketing, there is a metric named Instagram Impressions, which helps marketers improve their social media strategy even more.
So, read this blog to know more about the What are impressions on Instagram and how to track it on Instagram?
What Are Impressions On Instagram?
Whenever you see someone’s Instagram post, then there is one impression count for them.
Impressions on Instagram refer to the total number of times your content is watched by users. This means that every time your post, story or reels appear on anyone’s feed, profile, search results or home screen of followers, the Instagram impression will be counted.
Note that Instagram Impressions are not counted as unique views.
If someone scrolls on Instagram and sees your post for the first time, that counts as one impression. Even if they see it five more times throughout the day, that counts as five more impressions.
To get access to this Instagram insight, you need to have a professional or business account. Private account users can’t use this feature or count impressions on their posts.
To check your post’s Impression count on Instagram, follow these simple steps:
- Open the Instagram app on your device.
- Navigate to the post that insights you want to check.
- Next, tap on the three vertical dots icon located just above the post.
- Then, a pop up appears, choose the View Insights option.
- Here, you will see the impressions your post got.
How Do You Read An Impressions Instagram Story?
To check your story’s Impression count on Instagram, follow these simple steps:
- Open the Instagram app and go to your profile section.
- Click on the three horizontal lines icon in the top right corner of the screen.
- Tap on the Archive option.
- Next, on the Stories archive, select a story.
- Scroll down and here you can see the impressions your story got.
You can track daily impressions from Instagram’s Insights page. And can check whether your impressions are increasing or decreasing compared to the previous week. Track and analyze Instagram Impressions deeply and enjoy the journey of increasing your followers and growing your brand on Instagram with your efforts. Peace!
